For the 2026 Siskiyou Out Back trail races in Mt. Ashland, I developed the event identity for Nike ACG, building a visual system that connected the character of the race with the larger ACG world.
The Siskiyou Mountains salamander became the anchor for the identity, giving us something specific to the region rather than relying on broader trail running imagery. I paired it with bold typography and ACG’s existing visual language to create something that felt local to Siskiyou while still clearly belonging to Nike.
The system also needed to work across multiple race distances and very different applications, from something as small and functional as a race bib to apparel and large scale signage. I developed a set of graphic elements that could shift in scale and composition while keeping the event recognizable throughout the race experience.
The goal was to give Siskiyou its own character within the ACG world, rather than simply putting ACG branding onto the event.
The Siskiyou Mountains salamander became the anchor for the identity, giving us something specific to the region rather than relying on broader trail running imagery. I paired it with bold typography and ACG’s existing visual language to create something that felt local to Siskiyou while still clearly belonging to Nike.
The system also needed to work across multiple race distances and very different applications, from something as small and functional as a race bib to apparel and large scale signage. I developed a set of graphic elements that could shift in scale and composition while keeping the event recognizable throughout the race experience.
The goal was to give Siskiyou its own character within the ACG world, rather than simply putting ACG branding onto the event.
