Spotter Showcase was Spotter’s first-ever upfront-style event, bringing together creators, brands, agencies, and industry leaders in New York City to introduce Spotter’s creator ecosystem and demonstrate the scale, influence, and opportunity of creator-led entertainment.
As Creative Director, I led the creative vision and strategy from concept through production, developing an identity and experience designed to translate the Spotter brand into a physical environment.
I directed the creative across the full guest journey—from the Showcase identity, logo system, save-the-dates, microsite, and event communications to stage design, presentation design, environmental graphics, window vinyl, signage, badges, merchandise, photo moments, and interactive activations. Each touchpoint was considered as part of one cohesive system, carrying the visual language from the first invitation through the final moments of the event.
I partnered closely with Hook, Spotter’s Head of Creative Production and Director of Events, while directing freelance presentation designers, photographers, and production partners to bring the experience to life. I was hands-on throughout the process, jumping in to design key visuals, from marketing tote bags and event collateral to presentation graphics for the main stage. The result was a unified brand world that moved seamlessly between digital, environmental, experiential, and live storytelling—establishing the creative foundation for Spotter Showcase as a new flagship moment.
As Creative Director, I led the creative vision and strategy from concept through production, developing an identity and experience designed to translate the Spotter brand into a physical environment.
I directed the creative across the full guest journey—from the Showcase identity, logo system, save-the-dates, microsite, and event communications to stage design, presentation design, environmental graphics, window vinyl, signage, badges, merchandise, photo moments, and interactive activations. Each touchpoint was considered as part of one cohesive system, carrying the visual language from the first invitation through the final moments of the event.
I partnered closely with Hook, Spotter’s Head of Creative Production and Director of Events, while directing freelance presentation designers, photographers, and production partners to bring the experience to life. I was hands-on throughout the process, jumping in to design key visuals, from marketing tote bags and event collateral to presentation graphics for the main stage. The result was a unified brand world that moved seamlessly between digital, environmental, experiential, and live storytelling—establishing the creative foundation for Spotter Showcase as a new flagship moment.
The Creator Marketplace transformed Spotter’s creator ecosystem into a physical retail experience, featuring products and brands built by creators.
I led the visual direction for the main-stage presentation, developing a flexible presentation system that could move between brand storytelling, creator programming, and data.
