As Art Director within Prime Video Sports, I helped steward the visual identity for Thursday Night Football across the 2026 season, partnering with external agencies and internal teams to bring the system to life across every fan touchpoint.
My role spanned art direction, design oversight, hands-on-design, and approvals across thousands of assets, ensuring a cohesive expression of the TNF brand at scale. The identity extended across Prime Video and Amazon.com, social and marketing, live broadcast graphics, partner integrations, and the broader game-day ecosystem.
From weekly matchups and season programming to real-time social and live broadcast moments, I helped maintain a consistent visual language across a fast-moving, high-volume production system—balancing the Prime brand, NFL equities, team identities, and the demands of live sports.
My role spanned art direction, design oversight, hands-on-design, and approvals across thousands of assets, ensuring a cohesive expression of the TNF brand at scale. The identity extended across Prime Video and Amazon.com, social and marketing, live broadcast graphics, partner integrations, and the broader game-day ecosystem.
From weekly matchups and season programming to real-time social and live broadcast moments, I helped maintain a consistent visual language across a fast-moving, high-volume production system—balancing the Prime brand, NFL equities, team identities, and the demands of live sports.
