To close out Broken Arrow Skyrace, Nike ACG hosted The You're Still Here Party—a celebration for the runners, crew, volunteers, and community members who stayed until the very end of race weekend. The brief was to create an ACG-inspired collection of t-shirts and stickers that captured the spirit of the event, exploring concepts like Après Trail while staying true to ACG's bold, irreverent voice.
Rather than focusing on race performance, I developed a creative direction around what happens after the finish line—the aching legs, shared stories, and friendships that make trail running memorable. I concepted, designed, and wrote the collection, creating a graphic system built around expressive typography, race-inspired visuals, and copy that celebrated the emotional side of endurance.
Phrases like "Went for Miles. Stayed for Friends.", "Quads Sore. Heart Full.", "Left My Heart on the Summit.", and "Still Here." became the foundation of the collection, giving runners something that felt as much like an inside joke as a badge of honor.
Rather than focusing on race performance, I developed a creative direction around what happens after the finish line—the aching legs, shared stories, and friendships that make trail running memorable. I concepted, designed, and wrote the collection, creating a graphic system built around expressive typography, race-inspired visuals, and copy that celebrated the emotional side of endurance.
Phrases like "Went for Miles. Stayed for Friends.", "Quads Sore. Heart Full.", "Left My Heart on the Summit.", and "Still Here." became the foundation of the collection, giving runners something that felt as much like an inside joke as a badge of honor.
